Built from doing it: a law firm founder with a national media profile and a following across LinkedIn, Instagram, TikTok and YouTube, in a profession that is often uncomfortable with visibility. This is the practical version, not the motivational one.
Who it's for
Professional services firms, founders and business owners, membership bodies, women's networks, and early-career professionals building a profile.
Audience takeaways
- How to find the thing you are actually known for, rather than posting about everything
- What to publish, how often, and what to do when it gets no engagement for the first six months
- Handling visibility when your profession is conservative about it — including the regulatory and reputational lines
Format: 45 minute keynote, or 90 minute workshop where attendees leave with their own positioning statement and a content plan.